In partnership with Novo Nordisk Lietuva, we launched one of the most significant medical breakthroughs of the year—the medication Wegovy—to the Lithuanian market. We produced an original documentary featuring insights from Lithuania’s most prominent medical experts across various fields. The launch format and the film itself were recognized by specialists worldwide as a major success; following the launch, the Lithuanian branch became the global leader in sales for this medication.
We also organized an internal motivational launch event for the company’s team.
