Rehabilitation Center “Eglės” Sanatorium: Service Launch Campaign

The service launch events encompassed several stages. The space of the “Eglės” Sanatorium was integrated into the Capital’s Day program — the sanatorium pavilion replicated the original “Eglės” sanatorium’s pump room in Birštonas. This was followed by comprehensive BTL activities at the “Panorama” shopping center. The series culminated in the opening event of the new rehabilitation center, featuring activities tailored to different target audiences, where the essence of the brand was conveyed through technology, a unique cultural program, and a show.