The service introduction events unfolded in several stages. The “Eglės Sanatorija” brand was integrated into the Capital Days program, with a pavilion designed to replicate the original “Eglės Sanatorija” spring pavilion in Birštonas. This was followed by a series of comprehensive BTL activities at “Panorama” Shopping Center and various business centers. Everything culminated in the grand opening events of the new rehabilitation center.
