“IKI” summer celebrations

Five years in a row the agency organised “IKI” summer celebrations which had more than 2000 participants. Amazing educational and cultural programs and a unique event identity was created. The increased value of the summer event led to a 100% increase of employee participation. Unique performances by company managers and a massive communication campaign across the whole network of stores were organised. One of the celebrations was the 20th anniversary of “IKI”.