“IQOS” presented their new product, “Iluma,” to business partners, employees, and influencers in an impressive event at “Litexpo”. The launch featured a product presentation, exhibition, various activities, and a cultural program. This exclusive, innovative event was enhanced with projections, mesh, and LED screen solutions, distinctive scenography, product experience zones, a meticulously designed retail space, and a coordinated sales process.
Number of participants – 600.
